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Our AI Principles

schnell.digital Team
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AIEthics

Our AI Principles

Artificial Intelligence (AI) is transforming the world at an unprecedented pace. As a company specializing in implementing AI technologies, we see it as our responsibility to shape these developments in an ethical, high-quality, and data-protection-compliant manner. Our AI principles provide a clear framework for how we handle AI—both internally and in collaboration with our clients.

Paradigm Shift in Business and Social Interactions with AI

The introduction and advancement of AI signify a fundamental shift in how people work, communicate, and conduct business.

  • Business Benefits: AI opens up new possibilities for companies, from automating repetitive processes to optimizing complex decisions through data-driven analysis. These technologies can increase efficiency and enable new business models.
  • Social Change: AI not only changes work processes but also how we interact as a society. It is our responsibility to use AI to enhance human capabilities and improve quality of life.

Our approach aims to position AI as a positive catalyst for both economic progress and social benefit.

Why We Stand for Trusted AI Use

Trust is the foundation of AI acceptance. We believe that only responsible and transparent handling of AI can build long-term trust. This includes:

  • Transparency: We clearly explain how AI solutions work and what data is used.
  • Responsibility: AI is deployed as a tool to support, not replace, humans.
  • Sustainability: Our AI solutions are designed to provide long-term benefits without incurring disproportionate risks.

Data Protection in AI

Data protection is a core element of our work with AI. We adopt a privacy-first approach to ensure the integrity and security of our clients’ data.

Anonymization and Pseudonymization

To protect individuals’ privacy, we use anonymization and pseudonymization techniques. This ensures that sensitive information cannot be directly or indirectly linked to a person.

Use of Local LLMs

Whenever possible, we recommend using local Large Language Models (LLMs) to maximize control over data and processes. This ensures that data remains within the company and is better protected against external access.

Use of Open-Source Components

We rely on open-source components and models whenever feasible. These approaches provide transparency, adaptability, and maximum flexibility for our clients.

These principles are also reflected in our work as a European service provider, offering sovereign AI solutions based on European AI providers and hosts.

Ethics in AI

The ethical use of AI is a cornerstone of our work. Our philosophy is based on the view that AI is a tool to support and empower people.

Focus on Support, Not Replacement

We see AI as a means to relieve and support professionals and companies in their processes. Our goal is:

  • Empowering People: AI should enable individuals to focus their time and energy on creative, strategic, and complex tasks.
  • Minimizing Monotonous Tasks: We use AI to automate repetitive, error-prone, or monotonous tasks, thereby increasing efficiency and satisfaction.

Improving Quality of Life

Integrating AI into work processes should contribute to providing employees with more freedom for value-adding and personally meaningful tasks.

Quality in AI

The quality of our AI solutions is at the heart of our work. We go beyond merely providing an AI model and emphasize:

Holistic Quality Approach

  • Integration of Knowledge Data: Our solutions utilize high-quality and up-to-date knowledge sources.
  • Process Optimization: We structure processes to make optimal use of AI support.
  • Fine-Tuning: By carefully configuring prompts and parameters, we ensure that solutions operate as precisely as possible.

Limits of AI

We acknowledge that even the most advanced AI models are statistical data models. They provide:

  • No Guarantees of Accuracy: AI models deliver probabilities rather than absolute answers.
  • No Reproducibility: Results can vary depending on input and context.

To address these limitations, we implement technical and organizational measures to enhance the reliability and usability of our AI solutions.

Our AI principles represent a clear vision: We create technologies that are not only efficient and innovative but also place trust, responsibility, and sustainability at their core. Together with our clients, we are shaping a future where AI not only optimizes processes but also unlocks human potential—with opportunities that open new horizons and a solid foundation of ethics and transparency.